Print advertisments raising awareness of important causes such as global warming have to be instantly striking. This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice. Bringing the campaign closer to home will enable the viewer to recognise the message quicker and more effectively.
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
It’s hard to say exactly how old print advertising actually is. There are examples of printed pieces dating back to early Egyptian times. In 17 th century England, several different forms of advertisements appeared in newspapers and on handbills. But the general consensus is that print advertising as we know it today started life in 1836, when a French newspaper called La Presse charged for advertisements and lowered the price of the newspaper. This is the birth of commercial press.